Book 15 minutes with Brian

A boy aims a water blaster from a neighborhood pool.

Lifestyle photo and video for homebuilders. You built the neighborhood. I show the life in it.

Book 15 minutes with Brian

Experience20+years of commercial and brand work
Clients100+brands I've worked with
Delivery14business days to delivery

Brian Carlson Stills & MotionSheet 1 of 1

Lifeless pictures make your community look like all the others.

You can see the neighborhood in your head. Nothing in your photos looks like it.

Architectural photos show the house. Mine show the life your buyers want.

A man and a boy laugh in a backyard as a dog with a ball in its mouth rushes the camera.

I put the life in new neighborhoods.

Images that feel spontaneous, so buyers picture themselves there and your team has a library that sells homes all year.

Four friends ride bikes down a shaded park path.

Pulling off a lifestyle shoot is a lot. Most marketing teams don't know where to start, because it's not their day job. It's mine.

A woman in sunglasses and a red swimsuit rests at the pool edge holding a tumbler, a pink float beside her and the clubhouse behind.

Explore by Del Webb went from zero pictures to a full launch library.

One production gave the launch all its photo and video content: pool days, the pub, a fire pit, a morning fitness class and a furnished model home.

A woman leans in to whisper to a laughing man on a living room couch, a snack board on the table.

A woman with curly hair laughs with a drink beside a gray-haired man in sunglasses at an outdoor gathering, a guitarist behind them.

Anybody who could buy here should see themselves in the pictures. That starts with casting.

A woman in a half-zip pullover and leggings sits on a step platform and drinks from a shaker bottle on a turf lawn, a clubhouse behind her.

Two women laugh with drinks, feet in an outdoor spa.

A man lunges for a ball on a pickleball court.

A man drives a golf cart with his golden retriever in the passenger seat.

Shot for the sales center. Mattamy kept finding new places to use them.

One production covered 7 amenity spaces at Meridian Parks, from the pool to the dog park.

Four women gasp and laugh as a block tower tumbles on a clubhouse counter, a bowl of popcorn beside it.

Two boys hop across stepping posts on a sandy playground.

A father and son pet a boxer on a bench at the neighborhood dog park.

Two girls dance outdoors in front of a blue clubhouse.

A man grins as he readies a medicine ball in a clubhouse fitness center.

Also shot for

Book 15 minutes with Brian

Working with me takes three easy steps.

Talk
A 15-minute discovery call to discuss what you've built, who's buying, and what the pictures need to do.
Plan
Once you book, we scout the neighborhood and build the shot list together. You approve every shot.
Shoot
One production, photo and video. Your files arrive within 14 business days after you pick your favorites.

Book 15 minutes with Brian

Buyers tour your photos before your homes.

A lot of homebuilder marketing runs on stock photos and outdated shoots, and buyers can tell. You know what your neighborhood feels like, but your images don't show it yet. Getting that feeling on camera takes planning. I handle the casting, wardrobe and props, and I time every shot for the best light, so on shoot day the moments can happen on their own. That's how you get a kid in bliss mode halfway down the slide and the dog asleep under the table. One production gives you a year of photo and video, and your files arrive within 14 business days after you pick your favorites. Book 15 minutes and tell me about your neighborhood.

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6 Decisions Before You Commit to a Shoot

The choices that shape every shoot, plus a pre-call worksheet to fill in before our 15 minutes.

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