Why Hire a Professional Photographer?
Short answer: published day rates for commercial photography in Florida run about $1,500 to $5,000 for a full shooting day, and $3,000 to $10,000 for an experienced advertising photographer's fee alone. Quoted as whole projects, the way I quote, a smaller Florida commercial shoot runs $10,000 to $30,000, a mid-range production $30,000 to $100,000, and a larger campaign above that. The gap between them is licensing, crew, talent and finished image count.
Look at that squat!
