I direct short-form brand films and documentaries the same way I shoot stills: plan hard, then get out of the way and let the story happen. There's two kinds of work here: brand films built around a single subject or company, and documentary-style short films built around a longer creative idea. Gill, a narrative short that premiered at the Florida Film Festival, is the clearest example of the second kind. I wrote and directed it start to finish, and documented the process in four parts: finding the screenplay and building the shot list, the production day itself, the edit, and what happened once it went out to festivals. 41x, a short documentary about competitive lawn mower racing, worked the same way from the other direction: real subject, a documentary crew, and a story that took an emotional turn the more I got to know Mike. The three-part breakdown covers the concept, the shoot, and the edit. On the brand side, I directed three short films in Ethiopia for the importer Ethio Gabana: The Coffee, on how the beans get processed, Coffee Is Community, on the people behind the farm, and Meet Worku Beyenu, a profile of one of the farm's coffee growers. All three were cut for a brand that needed footage its own marketing team could use across channels. Most motion projects here also produced stills from the same shoot day. One crew, one schedule, both deliverables, usually the more efficient way to book a production if you need both. See how that pairs on the lifestyle and advertising page. And why professional photography and video cost what they do breaks down how day rates and licensing work whether you're booking stills, motion, or both. Have video you need produced or directed? Get in touch and tell me what you're building.