photograph of boy playing in splash pad
photograph of man holding stuffed animals
photograph of daughter pulling mother in inner tube in lazy river
photograph of boyfriend feeding piza to girlfriend
photograph of smiling woman with milkshake on lip
photograph of father and son eating ice cream
photograph of man taking selfie in front of large painted sign
photograph of father and daughter playing volleyball in pool
photograph of brother holding sister on shoulders in pool
photograph of young girl smiling and going down water slide
photograph of woman smiling in lazy river
photograph of two women playing arcade claw game
photograph of woman laughing at airport bar
photograph of smiling woman lying on lounge chair with drink
photograph of young kids walking at terminal at airport
photograph of mother & daughter shopping at airport
photograph of two men backlit walking at airport
photograph of woman sitting at tampa international airport
photograph of silhouette of family at airport terminal
photograph of woman at terminal waiting for plane
photograph of couple getting information at tampa international airport
photograph of woman helping senior get dressed
photograph of latino male and mother hugging
photograph of grandmother and grandson baking
photograph of woman helping elderly man wrap gift
photograph of woman opening door
photograph of woman helping mother with flowers
photograph of two women singing karaoke in living room
photograph of two men walking dog in neighborhood
photograph of woman placing hand on elderly at lake
photograph of dad playing soccer with grandkids
photograph of two women doing yoga in living room
photograph of women looking at photo album in living room
photograph of elderly woman at door smiling
photograph of men on construction site working and talking
photograph of man checking sod in early morning
photograph of man checking around house with ipad
photograph of construction worker at sunset
photograph of cook in kitchen working
photograph of female in uniform smiling to camera from car
photograph of men wheeling moving boxes out of truck
photograph of large tractor on sod farm
photograph of smiling latino male on sod farm
photograph of male doing math work at table with computer
photograph of mother and daughter in bed on computer at night
photograph of mother working on computer with daughter on couch
photograph of girl coloring on floor at airport terminal
photograph of boys playing pirates in fort
photograph of girl holding stuffed animal at airport terminal
photograph of family looking out balcony at hotel
photograph of smiling girl running toward camera
photograph of two young professional women in a city
photograph of two men laughing at work
photograph of a vet in wheelchair laughing
photograph of couple doing finances at kitchen table
photograph of professional helper in neighborhood
photograph of female business owner at restaurant
photograph of man laughing with friends
photograph of two people walking with tennis racket
photograph of basketball huddle
photograph of latino woman playing dominos
photograph of grandfather and grandson playing with dog in yard
photograph of senior female painting in park
photograph of senior couple walking bikes on path
photograph of grandfather playing with dog and grandson
photograph of people cheering in bleachers
photograph of man helping student with homework in library
photograph of young women playing poker and drinking
photograph of young woman eating on a date
photograph of family unloading luggage on vacation
photograph of young women returning home from shopping
photograph of smiling girl playing hoola hoop
photograph of dad dancing with smiling son
photograph of woman holding yellow popsicle
photograph of a couple walking bikes in front of a resort
photograph of family exploring a resort
photograph of asian family playing putt putt
photograph of family walking at resort on vacation
photograph of family walking on boardwalk
photograph of mother and son laughing at restaurant table
photograph of family at resort breakfast table
photograph of family at restaurant lifting drinks for cheers
photograph of latino couple moving into house
photograph of grandfather and grandson laughing on couch
photograph of african american couple walking in cold weather
photograph of people laughing at bar
photograph of couple looking at ipad

Commercial Lifestyle & Advertising Photography.

Orlando and beyond.

Every photograph in this gallery started the same way: a real person doing something they actually do, lit and directed so nobody would guess there was a shot list. I call it planned spontaneity, the actual craft behind lifestyle photography, and after 20 years shooting commercial and advertising work across Florida it's still the part of the job I care about most.

A commercial lifestyle photographer is hired by a brand or agency to make images of real people using a product or service, images built to make a viewer feel something about the brand, shot and licensed for advertising use. Most projects in this gallery aren't a single hero shot. They're image libraries: a stock of on-brand photography and video from single or multi-day shoots that a marketing team pulls from for a year of campaigns, web pages, and social posts. I break down what that costs and how licensing works in why professional photography and video cost what they do, and go deeper on what separates a lifestyle photographer from a general photographer in what is a commercial or advertising lifestyle photographer.

I do quite a bit of work for the healthcare and health insurance industries: a multi-day corporate image library for Humana, a Medicare-focused lifestyle library for CarePlus, a senior care campaign for Comfort Keepers, and pharmaceutical and health care photography for CVS.

Tourism and hospitality run close behind. A crew of about 20 covered stills and motion on the same shoot day for the PalmCoast and Flagler Beaches tourism campaign, and I've built resort image libraries for Holiday Inn Club Vacations and Experience Kissimmee.

The rest covers corporate and office culture, retail, and small business brands: Atwell and RVI's corporate culture, Michael Wenrich Architects' office culture, and a look inside airport retail life for TPA Concessions.

I'm based in Orlando and shoot statewide (Tampa, Miami, St. Augustine, Sarasota, St. Pete), and I split time in Atlanta for production and agency work there too. Clients have included Disney Institute, Netflix, CVS, Humana, Thinkwell/TAIT, Magnolia Journal, Wall St. Journal Magazine, and Waddell Media in the UK, across travel, tourism, health, pharma, retail, and tech.

If a project needs video alongside stills, they usually come out of the same shoot day. See how that pairs on the motion page. Productions also hire me for unit stills on film, TV and commercial sets. And if you’re looking to hire a photographer, how to find and hire the right photographer for your brand walks through what to ask before you commit to one.

Ready to talk through a shoot? Get in touch and tell me what you want to collaborate on.